I work with the mother of a US olympic bobsledder (not hard to figure out who, he won gold.) Ralph Lauren was selected (they made the best paying offer) to design and provide the uniforms for the opening cerimonies for the Vancouver olympics. These included a custom top and custom RL style white jean for the occasion. The day before the ceremony the Ralph Lauren representatives started distributing the uniforms to the athletes to use.
Nobody in the Ralph Lauren organization was bright enough to figure one thing out. Ralph Lauren jeans are designed for metrosexual emo guys and bulimic women. Super skinny and super tight with no stretch. Suddenly, to late to do anything about it, they figured out that skinny jeans don't fit well on bobsledder, speed skaters, figure skaters, hockey players, skiers, or anyone who performs a sport where muscle development in the legs is an advantage. The bobsledder in question couldn't get the pant legs past his calf much less to and over the thigh.
The uniforms looked great on malnurished models, the athletes wore coordinated sweatpants.