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What UT made in booze sales this year

Such an important revenue stream along with the impact on people wanting to come to games which is very hard to quantify within that "fan experience" catchall. At UT, an extra $800k a year probably doesn't mean as much as the happy fans thing does. At CU, both are hugely important. I'd expect that with the IPF as a sponsored tailgate area going forward, that we'll be seeing more alcohol revenue than ever before for CU football games.
 
Such an important revenue stream along with the impact on people wanting to come to games which is very hard to quantify within that "fan experience" catchall. At UT, an extra $800k a year probably doesn't mean as much as the happy fans thing does. At CU, both are hugely important. I'd expect that with the IPF as a sponsored tailgate area going forward, that we'll be seeing more alcohol revenue than ever before for CU football games.

Given the force of depression CU should easily double those sales and profit numbers. And with half the crowd size too.

In other news an AA booth and a suicide prevention booth will be added to the corner of Folsom and Colorado on game day.
 
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