I understand the practical reasons for doing this. I've been in the business world for almost 30 years, I have an MBA from a top 50 school, blah blah. I'm not naive. BUT at some point aren't you betraying your team and your fans by "cashing in"? For any passionate CU BB fans that have see our Buffs beat KU at home, doesn't that make you want to vomit, not only your mouth but on the fat ass in blue sitting in front of you? Personally I think this approach is symptomatic of our insecurity complex. We don't think we're entitled to success so we cash in on our failures. It's the same mentality that makes coaching "searches" here an absolute joke. I had to get that off my chest before Tuesday. Go Buffs!