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Colorado Daily – April

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News Junkie
By Stuart

Colorado Daily – April
April 1st
Texas still struggling to find a starting quarterback
Perhaps the Longhorns miss Connor Wood more than they thought they would …
It has not been the best of times in Austin. The last two seasons, Texas has posted records of 5-7 (2-6 in the Big 12) and 8-5 (4-5 in the Big 12, including a 55-17 loss to Oklahoma). The Longhorns enter the 2012 season with*two year losing streaks to Oklahoma State, Oklahoma*and Baylor (Baylor! Imagine how well that is sitting with the UT faithful!).
Much of the concern over the 13-12 overall record over the past two seasons has had to do with poor play at the quarterback position.
Texas has just concluded its practices for the spring, with no resolution as to who will be quarterback this fall.
According to ESPN, sophomore quarterback David Ash says he feels like the leader of the Texas offense.
Coach Mack Brown, however, still refuses to publicly declare a starter and says he’s confident that either Ash or junior Case McCoy could lead the Longhorns next season.
If Sunday’s spring scrimmage showed anything, it’s that Ash has earned the right to call himself the starter, but McCoy still could challenge for the job if he can eliminate costly turnovers.
Ash threw only six passes – one for a touchdown – and directed three early scoring drives. He was 5 of 6 for 31 yards. McCoy was 9 of 15 for 139 yards with a touchdown, but also threw two interceptions in the end zone as Texas wrapped up spring drills.
“I thought I made pretty good decisions,” Ash said. “I’ve been trying to understand defenses better. … I’ve been trying to improve the mental side of my game a lot.”
When asked if he thought the offense was his to run, Ash replied, “Yes sir.”
The quarterback battle – or struggle, depending on the week – has been a yearlong theme for a Texas team trying to rebuild into a Big 12 title contender. Both Ash and McCoy struggled last season when Texas went 8-5 and finished with a losing record in the Big 12 for the second year in a row.
McCoy, the younger brother of former Texas quarterback Colt McCoy, went 3-2 as a starter last season and rallied Texas to a last-second win over rival Texas A&M in the final game in that century-old rivalry. But the week after that game, he committed five turnovers in a loss at Baylor.
Ash was 3-3 as a starter and appeared to have taken over the role when he played the entire game in the Holiday Bowl win over California. Ash was the most valuable player of the game after passing for one touchdown, catching another and not committing any turnovers.
Colorado sophomore quarterback Connor Wood, the odd-man out in the Texas quarterback battle last off-season, must be feeling preety good this spring about his decision to transfer …

March 29th
Pac-12 commissioner Larry Scott calls the conference “undervalued”
A $3 billion television contract? Peanuts.
A network, wholly owned by the conference, which may bring even more revenue to the league than the television network? Just getting warmed up.
In an article in Broadcastingcable.com, Pac-12 commissioner Larry Scott indicated that the best may be yet to come. Speaking at the American Association of Advertising Agencies meeting in Los Angeles Thursday, Scott said “revenue from television is still a fraction of what it should be.” Ratings of big college football games are comparable to Monday Night Football NFL telecasts on ESPN, but rights fees are a lot less, he says, blaming a landscape with 31 division one conferences and a structure in which rights reside with the NCAA, with conferences and with individual schools for fragmenting the market.
The Pac-12 Network, coming in August, will have seven feeds. One will be national; the others will be localized, with Pac-12 networks in L.A., the Bay Area, Oregon, Washington, Arizona and Mountain.
That should create opportunities for marketers. “With seven different feeds, we’ll be able to maximize audience from an advertiser perspective. It allows us to be very flexible and efficient in terms of a national platform,” Scott said. You can be a regional advertiser or a local advertiser. If you are company that just has business in the L.A. area, you can buy on the Pac-12 L.A. network.
The conference has also rolled up the digital rights to all the member school’s websites, creating a one-stop-shopping opportunity. “This is what pro sports do. We’re applying it for the first time to the college space.”
The network will launch in August after the Olympics and will air seven football games when the season starts Labor Day weekend.


Originally posted by CU At the Game
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