Q: How they looking Hawk?
Dan Hawkins: Good Attitude, Good Effort- many little things to clean up!
CU could really do more on the social networks IMO.
Judging by this, it might be best if they don't.... :sad1:
NY Times about Kentucky coach John Calipari -> http://www.nytimes.com/2010/03/24/sports/ncaabasketball/24calipari.html?partner=rss&emc=rss
Tommy Tuberville about social networks and Web 2.0 -> http://collegesportsblog.dallasnews...texas-techs-tommy-tuberville-predicts-ho.html
If done right, it can be a great thing to get in touch with fans, recruits etc. and give you a great opportunity. I don´t want to start a political discussion here, but Obama showed how you can use Web 2.0 (FB, Twitter) to your advantage.
At least make people feel like you appreciate them and give them some insight, don´t treat everything like it´s a matter of national security. It´s give and take .... if you gave me something,, I´d be far more inclined to give something back to you.
Obama requires votes to stay in office. Coach Hawkins has lost the fanbase for the most part, and I don't think he feels the need to court it.
The school can still learn a lesson or two here. CU, thankfully, isn´t Dan Hawkins.
The fact that Dan Hawkins´ profile on Facebook is a private one where he needs to approve you is a joke. On Hawk´s profile, most of the messages are from the user ... compare Hawk´s FB to Tommy Tuberville´s.
http://www.facebook.com/home.php?#!/Tuberville?ref=ts
The school needs to look after its PR here.
I agree completely that CU could do a lot more to market itself--particularly its football team. But to what end? AD Bohn has historically been PR savvy, but at this juncture fans don't really want to hear a word one way or the other from the football staff. The only thing they can provide to make the base happy is wins. A year later, most folks have caught up with Syko in that regard. Shut up and win. I think it's the best strategy at this point.
Don't you guys get it?!?!
This is not a Dan Hawkins thing. This is a CU THING!!!!
CU does not want its head coach doing the social networking thing. CU does not want any information whatsoever getting outside of it's own scope of control. Dave Plati and the band of fools running the athletic department don't want anyone or anything to have any information whatsoever that THEY did not approve of and dissemenate! This has been the M.O. of the CU athletic department for 20 years now!!! Changing coaches isn't going to change that attitude.
This has been the M.O. of the CU athletic department for 20 years now!!! Changing coaches isn't going to change that attitude.
we've always had terrible PR. my Dad, CU Law grad, back in the late 80's and through the mid 90's used to bitch endlessly about how we had a bigtime football product and smalltime AD and PR....not exactly the term he used, but what he meant. his main contention that while CU had as good a football program in the nation for half a decade they consistently failed to grow the AD as a whole with the additional income and national pub. that the Tharps of the world were happy with the status quo and martinis and Dolan's.....and really should have been capitalizing on the moment. and that extends to the way we've done PR or sold the basketball program for 20 years since the MNC team. when i was in grad school, i used to sit in the UMC in the AM and watch the delivery trucks come and go....and 2 out of 5 had a Denver University or DU hoops ad on the truck. here we are be outmarketed on our own campus! worse than that, the extent to which the hoops program got some salesmanship was you would get a mass student email before big games (KU) that was amateurish font and the color scheme was purple. purple. not black or gold, purple. talk about lazy and ineffective. obviously Bohn has done better marketing but the PR and handling perception has been dreadful.
Exactly right. For having such a well-perceived business school, CU's marketing is abysmal.