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Pac-12 Breaks Ground on New Studios

Discussion in 'Colorado Football Message Board' started by Buffnik, Feb 13, 2012.

  1. Buffnik

    Buffnik Real name isn't Nik Club Member Junta Member

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    [​IMG]

    WALNUT CREEK, CALIF. – Pac-12 Enterprises, the diversified and integrated content and media company of the Pac-12 Conference, has officially begun construction on the Pac-12 Studios, its soon-to-be headquarters in downtown San Francisco, it was announced today. The project is scheduled to be completed in the summer.

    Located at 370 Third Street in the technology-rich SOMA district, the Pac-12 Studios will serve as the headquarters and operations hub for the new Pac-12 Networks, the Pac-12 Digital Network and Pac-12 Properties, the sponsorship, licensing and events management arm for the Conference. The new venture will bring more than 100 new jobs to San Francisco this year.

    “This represents another groundbreaking moment for a Conference that is steeped in tradition and history and has enjoyed more success than any collegiate conference in the country,” Pac-12 Commissioner Larry Scott said. “There may be concrete at our feet, but the foundation for the Pac-12 Studios is being built on the success and excellence of our programs and our dynamic student-athletes. We love the vibrancy of being in San Francisco and believe it will be very conducive to the environment we envision. It’s very exciting.”

    “San Francisco is a perfect intersection of sports, entertainment and technology, and I am thrilled by the Pac-12 decision to base their operations here, demonstrating once again that San Francisco is attracting an incredible mix of talent and industry from across the nation,” San Francisco Mayor Edwin M. Lee said. “Pac-12 Enterprises will not only have access to the best and brightest creative talent for their staff here but they will also tap into the City’s innovative culture and entrepreneurial spirit as they grow their media company and innovate their business model.”

    Pac-12 Enterprises signed an 11-year, multi-floor lease with Kilroy Realty Corporation (NYSE:KRC) that provides plenty of flexibility for expansion as the company grows. It will initially utilize 70,000 square feet for its office space and to create a state-of-the-art facility for the Pac-12 Networks, which will produce original studio programming and televise more than 850 live sporting events annually, including every Conference football game and men’s basketball game that isn’t carried by its national telecast partners ESPN and FOX as well as providing unprecedented exposure for women’s sports and Olympic sports, where the Pac-12 has had more success than any other Conference in the country. The Pac-12 Networks are scheduled to launch in August 2012.

    "We are building an exciting new media and content company that will enrich our fans connection to the Pac-12 Conference," Pac-12 Enterprises President Gary Stevenson said. "Creating the right culture and environment is very important to our success. Our new space will be energetic and fun and we feel we will benefit tremendously from being very close to the world's most innovative and forward thinking companies." The Pac-12 Networks, which will include a national network and six regional feeds, were created in July in conjunction with four of the nation's largest cable operators: Comcast, Time Warner Cable, Cox Communications and Bright House Networks. The innovative arrangement marks the first time a U.S. collegiate conference has launched a collection of networks across a variety of platforms rather than a sole network. With the Pac-12 Digital Network, the Pac-12 is creating the first-ever collegiate website portal that will feature hundreds of live Pac-12 athletic events and other original programming across all 12 campuses. With live streaming, mobile technology and social TV capabilities, the Pac-12 Digital Network will allow consumers to watch Pac-12 events on any device from anywhere in the world.

    MATT Construction Company is the General Contractor, HLW is the architect and Diversified Systems is the Integrator for the Pac-12 Studios project.

    Press Release on Official P12 Site
     
  2. sackman

    sackman Club Member Club Member

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    I'm curious as to why they decided to have the HQ in San Francisco as opposed to Los Angeles. Don't get me wrong, given the choice between the two, I'd choose SF every time. However, LA is the entertainment capital of the world. I would tend to think that you'd want to be close to that kind of base.
     
  3. Buffnik

    Buffnik Real name isn't Nik Club Member Junta Member

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    I was thinking the same thing... and found it very interesting that Scott felt it was more important to have the networks close to Silicon Valley instead of Hollywood.

    We may be reading too much into it, though. It could very well be a matter of Scott wanting the studios close to his office.
     
  4. Clean Undies

    Clean Undies Flagship of the 12-Pac Club Member

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    I'm guessing.
    SFO is the half-way point geographically in the old Pac10. AZ/LA to the south. OR/WA to the north. The HQ has been based in Walnut Creek. A cross-bay move is less disruptive than a move to socal. The SFO location is close to Comcast's studios. This helps for creating the network.

    The future of distribution is through the internet. Better to be near to the internet Capitol of the world (versus the movie studio Capitol). Silicon Valley>Hollywood.

    You can have the rosebowl or the HQ, but not both.
     
  5. NashBuff

    NashBuff CSU Knob-Slobberer

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    Totally agree on Silicon Valley instead of Hollywood. I just have been impressed with what Scott has done as commissioner. He could really change how we view sports.
     
  6. SBG

    SBG Formerly known as EFNMB Club Member Junta Member

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    Another reason to move it to SFO is that it probably also makes it less South-centric ala Texas and the B12. Good move for the conference.
     
  7. SINKRATZ

    SINKRATZ Club Member Club Member

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    Totally agree with the internet angle and proximity to silicon valley, but to clarify I don't think they're moving the Walnut Creek HQ, this is a new office specifically for the Pac 12 Enterprises arm.
     
  8. ximianKernel

    ximianKernel Member

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    Video

    [video=youtube;7Q3iQsqnVuM]http://www.youtube.com/watch?v=7Q3iQsqnVuM&feature=youtu.be[/video]
     
  9. skibum

    skibum Peed in your Cheerios. Club Member

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    Forget about the "entertainment center" "TV center" etc. The Studio location will end up being the "face" of the conference, as it is where most of the public will interact with the conference. If the studio was put in LA, eventually, the conference offices would move to LA - it would just "make sense" for a variety of reasons. Hmmm. Then we would have premier bowl game for the conference, the studio, the HQ, the most fertile recruiting grounds in the conference, and the most powerful AD in the conference all located in close geographic proximity.

    ​That sounds like a recipe for a successful conference. No one school could ever dominate it.
     
  10. Matt

    Matt Nerd Drone Pilot Club Member

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    I officially like Larry Scott even more. Putting this in in silicon valley over Hollywood means he understands the Internet. Not many people in his position understand the internet.
     
  11. 4DemBuffs

    4DemBuffs Most admired poster Club Member

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    [​IMG]
     
  12. SuperiorBuff

    SuperiorBuff Well-Known Member

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    I'm willing to bet that it is to be in Cali but as far from USC, and any question of favoritism, as possible.
     
  13. NashBuff

    NashBuff CSU Knob-Slobberer

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    I'm really looking forward to the PacNets launching this summer. If there is nothing internet related, I will be VERY disappointed.
     
  14. Daaah

    Daaah Club Member Club Member

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    I'm hoping for a tie in with xbox live. That would be so sick.
     
  15. DBT

    DBT Club Member Club Member

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    Was Arvada even given a shot at this thing? :sad1:
     
  16. Heywood

    Heywood The actual El Guapo Club Member

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  17. Maxer

    Maxer Member

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    They are building an internet distribution platform almost from scratch. That takes lots and lots and lots of computer engineers. Those are exponentially more of those in the Bay Area than there are in LA.

    Plus the Pac-12 corporate offices are 25 miles away.
     

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