Pac-12's global initiative gains steam with basketball game in China

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By Tom Kensler
The Denver Post

As the Pac-12 continues to look for ways to expand its brand, so too does Colorado.

Originally posted by Daily Camera
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[Buffnik]

Another positive article from the DP. I've always liked Kensler.

Regarding the actual piece, I am in complete agreement that looking across the Pacific to Australia/NZ/Oceania/Asia is the way for the Pac-12 to go.

"If you want to grow your visibility and your brand, going to China and Asia is important for that," George said. "I do like us getting exposure in that part of the world."

So does the Pac-12. It's not out of the question that someday the Alibaba Group could consider including the Pac-12 Network on its list of channels. Corporate sponsors may follow.

"The audience in China includes 650 million households," George said. "That's pretty significant."

 

[tante]

$1 per household per year.