Colorado is top 20 all-time in wins and winning %. Colorado is ranked higher academically than Baylor (per US News and World Report and every other source I can find). Colorado has had a national champion and a Heisman winner. Colorado has #16 TV market to itself. Boulder is one of the great college towns in America (especially compared to Waco). This should be a no-brainer. No one on the planet is better equipped for this moment from CU's side than Dave Plati. Dude writes 15,000 page annuals on CU. Now it's time to turn his wrath to Baylor and selling the hell out of CU...and Bohn can be screaming beside him.