The sport of college basketball will never grow beyond its circle of 20 or so teams if it continues to work at this level. CU is a newcomer, and frankly, to the outside world, we're no ones hero. Kids didn't grow up watching CU Bball hoping they'd win. To a degree, we were the villain last night, and dressed in black. Stereotypes aside, there's a major hurdle we have to overcome beyond just the play on the court. We need people to WANT us to win. This is why C-Unit is so important. They show we have entertaining, and flat out good character. We don't get to the level of U of A without recruits and a fan base/students out to prove that liking CU is a good thing. For everyone. This is why Tad is so important. You want him to win. He's a good guy who loves his team. He looks like he could star in Hoosiers part 2. Theres a reason why Superman, Batman, Iron Man always prevail in the end. People hate seeing their heroes lose. The refs, whether subconsciously or explicitly, were not ready to see a new hero enter the ring. They clung to the old images and footage of U of A prevailing, despite the evidence that shows the contrary happened right in front of their eyes. CU has work to do. Not just on the court. But in the subjective court of public opinion.