Discussion in 'Colorado Football Message Board' started by Jens1893, Aug 2, 2015.
The University of Texas forces 10+ year old fan site ShaggyBevo to change their name to ShaggyTexas.
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I have to laugh. The implosion in Austin is so fun to watch. Of all the things to concern themselves with, they choose to go after a fan site. A site that their most loyal and passionate customers use.
I'm guessing that Paterson statue doesn't get built on campus this year.
If you can´t figure out how to protect your brand without alienating and pissing off your most loyal fans you´re doing it wrong.
I wonder how many bags of dicks will be prescribed Patterson by that board's posters.
I worry this will become a trend.
CU has strengthened its branding and brand protection.
"Ralphie" is trademarked by CU Regents both as a general mark for goods & services and also as specifically related to a live mascot at athletic events.
This would be like CU going after The Ralphie Report on the SB Nation network.
Around "Buff", it looks like the only thing that CU has been able to protect is "Buff Club". They've also got "CU" and, of course, some specific logo designs that cannot be used without license.
Don't embrace the fans. ShaggyTexas doesn't even make sense.
How on Earth can an AD look at a fan website and come to the conclusion that there's a harmful trademark problem?
These are your most passionate customers. If they make a little of the name "Bevo", so what? How does that harm the University or the UT athletic department in any way? Full retard. You never go full retard, man.
Did Dave Plati take a job with the UT AD? This sounds like the kind of thing he'd come up with.
I wonder how many donations get reduced because of this. I somehow doubt that ever crossed Patterson's mind.
Did somebody at the Shag start wearing powder blue or something?
There are a lot of laws with trademarks that owners HAVE to preserve if they are aware of violations. At least it's not registered. That brings about even more regulation.
Texas has to do this or risk Bevo becoming in the public domain. It sucks. CU will probably have to do the same in the future, but fortunately for us Buffs isn't trademarked.
im calling bull**** on that. All They have to do is go to the owners of the site and say they need $1 per year to use the name. Problem solved. This is absurd.
Bevo is a specific name that can be held up, and as you state needs to be held up for copyright protection.
Allbuffs is in a different position because of the common usage of the term buff. If we used allbuffalos, or AllCU we would be in a different position but it is much easier to argue that we are using the term in the same context as a car buff or a fishing buff or history buff or someone else who has an elevated interest in a specific (or general) subject area.
I can see them wanting to protect the name, they just in typical Texas fashion screwed themselves up royally in the process of doing it. As others have stated these are many of the school's most passionate fans, they also are a younger and much more connected demographic who can impact the future value of the brand.
The ideal solution legally would be for UT to stake their claim to the Bevo trademark and re enforce that claim by licensing it to the website. Consideration would not have to be large because they could claim they were doing it as a service to their fans. Even something like $50 a year would strengthen their claim to the name without being on obstacle to the website.
The only problem is that the website then becomes "affiliated" with the university and issues arise around recruiting. I would think that a good lawyer could write a contract that gets around this issue though maintaining the website as independant and only a licensee of the name with no other official connection to the school.
The guy from Shaggy said they had been talking for a few years. My suspicion is that the site makes some real money while being as annoying to UT as the now-destroyed Huskerpedia was to NU... so UT probably demanded a serious licensing deal for continued use and Shaggy elected to change its name rather than pay it. (And not bitch about it because the site is trying to avoid being sued for damages & past royalties that UT should have been entitled to.)
P.S. I ****ing love that shaggybevo.com and all its members are getting a firsthand taste of how their university AD acts and what they as fans defend. There is no partnership or value placed on the fans just as UT considers no partnership and places no value on conference affiliates. UT swings the biggest dick and they are going to bully everyone in their universe for every nickel and every iota of power they can grab. I'm sure the fans there are cheering UT on for this bold move. To do otherwise would be to act like a bunch of communists, amirite?
Seriously? Huskerpedia is gone? Isn't that karma?
I talked with UBT the other day. He says Soonerfans also died.
Not enough of them, in my opinion.
sucking has made us stronger. one allbuffs to rule them all!
on the trademark subject, i can see how texassss authorateeeeeez would get bent at shaggybevo-- from what i have heard, it is a pretty big money maker. texasssss wants to wet their beaks. so, they longhorn networked a fan site.
sheriff buford t. justice was sent to enforce the LAW!
Same question I had and you beat me to it.
See the rest here: http://prevailandride.blogspot.com/2015/08/steve-patterson-tenure-in-review-to.html
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