Bob_Bell The New York Times is now reporting that the Pac-12 television deal is worth an estimated $3 billion over 12 years or $250 million per year. Earlier reports believed the deal was worth $225 million per year. Confirming earlier reports, ESPN and Fox will share the television rights but an important note, the Pac-12 will own the network, unlike the Big 10 Network or Longhorn Network. The television deal starts in 2012, not this year. According to the New York Times, "the Pac-10, is following the media model of the Big Ten Conference, which in 2007 created its own network and negotiated a 10-year, $1 billion deal with ESPN." The details of the deal are expected to be announced Wednesday. Larry Scott believes the conference got such a rich deal because of the size of the Pac-12's markets, it's football success and maybe most important, the fact that the Pac-12 conference was one of the the only conferences not already locked up in a long term deal. If you wanted a top tier conference for your network, now was the time. Scott had a ton of leverage with this deal and it shows in the numbers: Larry Scott, the Pac-10 commissioner, said the size of the TV package was a result of the conference's rights being previously undervalued; the size of its markets; the pooling of media rights that had been scattered among its schools; the presence of two programs, Oregon and Stanford, in B.C.S bowls last season; and the competitiveness among ESPN, Fox and Comcast, which also bid. "So I'm not surprised at where we landed," he said. The timing of the Pac-10's deal helped, he said. The Big Ten, the Southeastern, the Big 12 and the Atlantic Coast Conferences have all wrapped up contracts in recent years. That left the Pac-10 to be fought over by ESPN, which carries more college sports than any other company; Fox, which has renewed its ardor for college sports after losing its B.C.S. bowl rights; and Comcast, which was looking to raise the profile of its Versus channel. "It was a confluence of events," Scott said in a telephone interview. "We were the last to go, which put a tremendous premium value on our rights." The New York Times also has a breakdown of the channels the games will be shown on: Games will be carried on two broadcast networks - Fox and ABC - and five cable channels - ESPN, ESPN2, ESPNU, FX and Fox Sports Net. Fox and ESPN will rotate coverage of the conference's football championship game and its basketball tournament. The Pac-10's new channel will carry at least 350 sports events. The conference is also creating a digital channel, like ESPN3, to carry at least 500 events annually, and a properties division to handle sponsorships. Scott said the Pac-10 was the beneficiary of the Big Ten's creating its network first. "They did a lot of things wonderfully and successfully," he said. "They were pioneers. But when you're the second to do it, you get to draft behind the first one." Originally posted by Ralphie Report Click here to view the article.