Here's how CU's Athletic Department ranks in terms of revenue if we and Utah joined up to create the Pac-12:
Total
1. USC: $80.2 millin ($35.2 football / $3.8 men's basketball)
2. Stanford: $74.7 million ($13.5 football / $6.1 men's basketball)
3. California: $73.4 million ($27.7 football / $5.8 men's basketball)
4. UCLA: $66.2 million ($26.6 football / $11.7 men's basketball)
5. Washington: $60.6 million ($34.2 football / $9.3 men's basketball)
6. Oregon: $60.3 million ($24.8 football / $4.3 men's basketball)
7. Arizona State: $53.3 million ($29.9 football / $6.7 men's basketball)
8. Arizona: $51.8 million ($20.9 football / $17.5 men's basketball)
9. Oregon State: $50.2 million ($30.9 football / $4.3 men's basketball)
10. Colorado: $49.9 million ($27.8 football / $4.0 men's basketball)
11. Washington State: $38.3 million ($11.4 football / $3.7 men's basketball)
12. Utah: $31.8 million ($16.4 football / $6.0 men's basketball)
Football / Men's Basketball Only
1. Washington: $44.1 million ($34.2 football / $9.3 men's basketball)
2. USC: $39.0 millin ($35.2 football / $3.8 men's basketball)
3. Arizona: $38.4 million ($20.9 football / $17.5 men's basketball)
4. UCLA: $38.3 million ($26.6 football / $11.7 men's basketball)
5. Arizona State: $36.6 million ($29.9 football / $6.7 men's basketball)
6. Oregon State: $35.2 million ($30.9 football / $4.3 men's basketball)
7. California: $33.5 million ($27.7 football / $5.8 men's basketball)
8. Colorado: $31.8 million ($27.8 football / $4.0 men's basketball)
9. Oregon: $29.1 million ($24.8 football / $4.3 men's basketball)
10. Utah: $22.4 million ($16.4 football / $6.0 men's basketball)
11. Stanford: $19.6 million ($13.5 football / $6.1 men's basketball)
12. Washington State: $15.1 million ($11.4 football / $3.7 men's basketball)
We're 10th overall, but 8th in combined football + men's basketball. Everyone is within striking distance. Stanford, for example, may be a $25 million bigger athletic department, but when you look at just football and men's basketball... CU is at $31.8 million versus Stanford at $19.6 million. And we don't have the roughly $20 million per year in red ink that programs like Stanford have from non-revenue sports.
For perspective, Washington leads in FB/MBB at $44.1 million. In the Big 12, we've got Texas at $102.4 million ($87.6 / $14.8), Nebraska at $61.5 million ($55.2 / $6.3), Oklahoma at $49.4 million ($42.6 / $6.8) and Texas A&M at $47.4 million ($38.4 / $9.0). And other than Oregon, no one has ridiculous facilities in the Pac like they do in the Big 12. I feel much better about CU's future if we make this jump.
US Dept of Ed - Equity in Athletics Data Cutting Tool