I don't know if the revenue sharing issue is as big of a deal for CU as it is for some of the smaller schools. We tend to get on TV a fair amount given how craptastic we are. Win, and we'd be on quite a bit. CU being so awful has been one of the things hurting the conference. You used to see us mentioned with the Big 4 a lot more, though we would never have the same level of AD budget. When we formed the conference CU probably didn't object too much to the TV sharing agreement because we probably expected to be one of the top schools, we really have had a pretty spectacular and sustained fall to the bottom of the conference.
I think the bigger deals for CU are getting closer to our alumni base and getting fans more involved in the program, and overall competitiveness. I think CU thinks it has a better shot of competing for the best Cali recruits in the PAC 10 then competing for the best TX recruits in the Big 12, as well as the fact that unfortunately CU is just not equipped to compete against the mega spending in the Big 12...we don't have any personal oil barons or oil land grants like the Oklahoma and Texas schools, or a fan base that has no competing sports or entertainment markets within 500 miles. Most of our big time donors are inclined to give that money to the actual school rather than the AD (kind of a crazy concept, I know). The PAC 10 fits our spending and competition profile a lot more than the Big 12 does, as well as all the cultural stuff.