Sharing some thoughts and links I found interesting. College Fooball: Revenue, Profits and Coaches Salaries The Equity in Athletics Act requires annual reports from colleges and universities on athletic finances. Total revenue (ALL SPORTS) for SEC schools, top five listed: Florida $108,000,000 Alabama $104,000,000 LSU $100,000,000 Tennessee $ 93,000,000 Auburn $ 87,000,000 Georgia $ 81,000,000 Total revenue for the top ten schools is $900 million dollars. And remember, these numbers are from 2008 and include only the SEC universities. The article goes on to say: For this year*, these are the top 10 highest paid coaches in college football: Mack Brown, Texas $5,000,000 Bob Stoops, Oklahoma $4,300,000 Urban Meyer, Florida $4,000,000 Lane Kiffin, USC $4,000,000 Nick Saban, Alabama $3,900,000 Les Miles, LSU $3,800,000 Jim Tressel, Ohio State $3,700,000 Mark Richt, Georgia $3,100,000 Kirk Ferentz, Iowa $3,000,000 Bobby Petrino, Arkansas $2,900,000 *note, this was written October, 2010. So assuming he really means THIS year. Will dig around and find their bonus details soon.