Maggie Still was promoted from Assistant SID to the new position. This is a very big deal for the program and a long time in coming. If you're on Twitter, give her a follow: https://twitter.com/maggie_still
"Obviously, social media is a big part of college athletics in general and football in particular," CU director of football operations Bryan McGinnis said. "We knew it was imperative that we stay at the forefront of that development. The addition of a full-time social media coordinator gives us the opportunity to engage with our potential student athletes on platforms where they are comfortable, and it also helps us continue to reach out to our fan base in places where they are getting their information on a regular basis."
Still worked as a student assistant in the Buffs' SID office prior to her 2013 graduation, then worked in the digital/SID departments at Nebraska and Oklahoma before returning to CU in January 2017.
Her duties now include formulating a social media strategy that covers day-to-day recruiting efforts, content production (graphics, photography and video), and fan engagement on all social media platforms.
"I enjoy the world of social media, I have always loved college athletics, and I see huge opportunities in the convergence of those worlds," Still said. "It's a way to share Colorado football with fans 24/7. It doesn't just end in December or January. Our goal is to make sure we have Colorado football front and center on a year-round basis."
Still also helps Buffs coaches and players with personal branding and social media skills.
"No doubt recruiting is a big part of it, but it's also a benefit to our coaching staff and current players," McGinnis said. "The presence of a social media coordinator helps us be aware of best practices on all the platforms out there. It is also a way that helps keep us abreast of technological developments that will continue to help us spread the word of Colorado football on a year-round basis."
"Obviously, social media is a big part of college athletics in general and football in particular," CU director of football operations Bryan McGinnis said. "We knew it was imperative that we stay at the forefront of that development. The addition of a full-time social media coordinator gives us the opportunity to engage with our potential student athletes on platforms where they are comfortable, and it also helps us continue to reach out to our fan base in places where they are getting their information on a regular basis."
Still worked as a student assistant in the Buffs' SID office prior to her 2013 graduation, then worked in the digital/SID departments at Nebraska and Oklahoma before returning to CU in January 2017.
Her duties now include formulating a social media strategy that covers day-to-day recruiting efforts, content production (graphics, photography and video), and fan engagement on all social media platforms.
"I enjoy the world of social media, I have always loved college athletics, and I see huge opportunities in the convergence of those worlds," Still said. "It's a way to share Colorado football with fans 24/7. It doesn't just end in December or January. Our goal is to make sure we have Colorado football front and center on a year-round basis."
Still also helps Buffs coaches and players with personal branding and social media skills.
"No doubt recruiting is a big part of it, but it's also a benefit to our coaching staff and current players," McGinnis said. "The presence of a social media coordinator helps us be aware of best practices on all the platforms out there. It is also a way that helps keep us abreast of technological developments that will continue to help us spread the word of Colorado football on a year-round basis."
