"Any time there's an empty seat in the Coors Events Center, we've got room for improvement," Boyle sad. "Our organization, and I'm talking about from marketing to students to coaches to players, you name it, we've got work to do when we don't sell out a BYU team that's been to the NCAA Tournament eight of the last nine year — a big-time team, and we've got to sell these games out. "We've got to get this place sold out." And when Tad says the following, he is absolutely spot on: "If we want to be where we want to be, which is a Top 25 program, you don't have opposing fans," he said. "They get the 24 seats or whatever they get behind the bench and that's all you see and all you hear. We're not there yet. That's why we've got work to do as a program." So... what needs to be done? It's certainly better than it used to be and I understand it's a process. Especially in a state that doesn't live and breathe basketball. But what are the first steps here? Fan experience with facilities upgrades? It's hard for me to go there since we've now got booze areas available and the decline has coincided with that. Parking and shuttle enhancement so it's easier to get in and out of games? I think there's something to that. Maybe the parking garage at the IPF will become another place to park for hoops games. Pulling some game traffic onto campus off Arapahoe and up Folsom would be a good thing. Could more be done? Enhanced marketing? I think that's a given. So much improvement is there to be had with the ticket office and promoting the exchange program. Also, billboards and other advertising around the Denver metro. Playing a game in Denver? Unlike in football, I think this would be a great thing for basketball. Just like Kansas plays some "neutral" games in Kansas City. Beyond that, I've advocated for this before and want to bring it up again now: we need to have a tourney among the in-state teams every year. To avoid conference games, it just needs to be CU, CSU, Denver and Northern Colorado. If it's not big enough for Pepsi, that could be a round robin at the Keg (3 games in 3 days). And if CSU wouldn't agree to that, then fine. Keep that series as it is and make Air Force the MWC representative. Heck, make it both men's and women's if you can. All I know is that we need to promote college basketball in the state.