You might make more money if you get Texas and the minions but without them, how do you propose increasing the Pac's revenue? And if you get Texas, you also get the academically challenged schools OU, Okie Lite and Tech.
I am honestly trying to figure out how you can justify that the Pac will increase revenue. The conference would technically be watered down football-wise with the addition of CU and Utah would it not? The conference already has piss poor ratings due to the late start times in Pacific Coast time, how will they remedie that?
Did you miss the part about the PAC 10 having the oldest media contract? It is expiring.
The conference now dominates the following markets:
#2 Los Angeles (5.7 million households)
#6 San Francisco-Oakland-San Jose (2.5 million households)
#12 Phoenix (1.9 million households)
#13 Seattle-Tacoma (1.8 million households)
#16 Denver (1.5 million households)
#20 Sacramento-Stockton-Modesto (1.4 million households)
#22 Portland (1.2 million households)
#28 San Diego (1.1 million households)
#31 Salt Lake City (0.9 million households)... assuming Utah is invited, as expected
The "Big 4" from the South bring great markets, but they certainly do not make or break the PAC's television deal:
#5 Dallas-Fort Worth (2.5 million households)
#10 Houston (2.1 million households)
#37 San Antonio (0.8 million households)
#45 Oklahoma City (0.7 million households)
#48 Austin (0.7 million households)
Frankly, the PAC looks better from a media perspective by taking Texas and Texas Tech in order to secure all those Texas markets and then jumps on UNLV and New Mexico instead of the Oklahoma schools. Las Vegas is the #42 market (0.7 million households) and Albuquerque-Santa Fe is the #44 market (0.7 million households). They both fit the PAC geographic footprint better, have superior academics to the schools from Oklahoma, and are two of the fastest growing metros in the nation.
Does it make sense now?
P.S. Every school in the Big 10's current footprint is in a state that is either declining in population or growing at a rate that's below the national average. Long-term, it's not the place to be.