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Pac-12's global initiative gains steam with basketball game in China

Discussion in 'CU Buffs Newsroom' started by RSSBot, Jun 7, 2015.

  1. RSSBot

    RSSBot News Junkie

    Jul 8, 2005
    Likes Received:
    By Tom Kensler
    The Denver Post

    As the Pac-12 continues to look for ways to expand its brand, so too does Colorado.

    Originally posted by Daily Camera
    Click here to view the article.
  2. Buffnik

    Buffnik Real name isn't Nik Club Member Junta Member

    Mar 20, 2009
    Likes Received:
    Another positive article from the DP. I've always liked Kensler.

    Regarding the actual piece, I am in complete agreement that looking across the Pacific to Australia/NZ/Oceania/Asia is the way for the Pac-12 to go.

    "If you want to grow your visibility and your brand, going to China and Asia is important for that," George said. "I do like us getting exposure in that part of the world."

    So does the Pac-12. It's not out of the question that someday the Alibaba Group could consider including the Pac-12 Network on its list of channels. Corporate sponsors may follow.

    "The audience in China includes 650 million households," George said. "That's pretty significant."
  3. tante

    tante Club Member Club Member

    Jul 21, 2009
    Likes Received:
    $1 per household per year.

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