When "CU" was italicized. It's like remembering you had a deadline 6hrs prior, so you said screw it and presented your work. Piss poor, but it was already paid for and probably done by an intern.
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CU has rejoined the Big 12 and broken college football - talking out asses continues
- Thread starter InTheBuff
- Start date
BerkeleyBuff
Well-Known Member
Been an issue at the university for a long time - their dual branding. Outside of PAC fans and a solid proportion of California residents, most people don't know that Cal = Berkeley.
Not sure I care about this issue too much though. My only care would be don't mess up the script Cal logo.
BerkeleyBuff
Well-Known Member
For athletics or the campus? "Berkeley," as an academic brand, has much more global brand equity than does "California." So the admin is going to lean that way. They are wanting to make the Cal sports teams more obviously tied to that brand.
Again, not sure I agree with it, but I understand where the admin is coming from with it. Kinda. I'd just leave it as is personally.
BerkeleyBuff
Well-Known Member
Every time I've seen a university do a rebrand I swear to god they spend tens of millions on some slightly tweaked logos I could have doodled on a sketchpad while I was half drunk.
Preston Slaughter
Well-Known Member
In all respects I think that "California" carries more weight than "Berkeley". I absolutely hate when people refer to CU or Colorado as Boulder or UC Boulder.
Granted, my opinions are biased by having been a football fan long before I was picking out colleges to attend.
In almost all cases the top public institutions are known by a singular name matching the state in which they are located. Lesser schools have to tack on State or Tech or some direction or some city. But that's just my opinion and I know it is not shared by any Cal fans I have talked to.
BerkeleyBuff
Well-Known Member
Ya, there's lots of data showing that across the US and especially internationally, Berkeley is the academic brand people recognize. If we were just choosing a brand from the start I think a lot of people would be cool with "California." I agree with you that California sounds much better for a football team. But admin is just wanting to lean into that existing brand equity.
BerkeleyBuff
Well-Known Member
Although it probably doesn't even need to be said, the Buff logo is absolutely the best in college sports.
Then there is that “other” school with the same name thats just as prestigious for the thing they do
Berklee
Berklee is the premier institute of music and the performing arts, offering degrees at its campuses in Boston, New York City, and Valencia, Spain, and online.
I agree that “CALIFORNIA” should be the choice.
I had a friend who went there. He is now the base player for Thievery CorpThen there is that “other” school with the same name thats just as prestigious for the thing they do
Berklee
Berklee is the premier institute of music and the performing arts, offering degrees at its campuses in Boston, New York City, and Valencia, Spain, and online.www.berklee.edu
I agree that “CALIFORNIA” should be the choice.
Aren't people associated with or graduates of UC Berkeley pretty smart? Yet they can't figure out that Cal the football team is the same as Cal-Berkely, University of California at Berkeley, etc??
Yep there is brand power in being the State flagship.
Nice. Three fourths of Imagine Dragons went there.
Imagine Dragon deez nuts across your forehead
How long has this one been in your bag just waiting for an Imagine Dragon reference??
It’s been a personal favorite for a while, incredibly niche but always a crowd pleaser lol
Pac-12 After Dark coming to future B1G teams in a pacific conference near you.
Im sure USC UCLA UW and UO are gonna not be happy. Again.
Im sure USC UCLA UW and UO are gonna not be happy. Again.
ahoelsken
Well-Known Member
Lol **** the duck.
BerkeleyBuff
Well-Known Member
Holy ****
241Volcanos
Well-Known Member
Remember when Wilner said CU easily replaced in Pac with an upgrade?
True, but with the LA schools already out the door, the PAC was dead. Media Networks underestimated the Prime Effect, but they ultimately won. This new current alignment was what they wanted.
Peak viewership moment on that graphic at 11:00 pm EDT was 11.1 Million, that is once all the early games are wrapped up, and we were on the ropes, so likely a lot of people wanted to watch us lose as well. Suck it
