Klatt broke it down nicely. Once BIG and SEC got their deals, there was only enough money from the linear outlets for one more moderate deal. Yormark and B12 recognized that and jumped the line. GK and the Pac felt there was more money to be had via streaming.
GK and the Pac are the ones who gambled and the pushed all their chips in on streaming. I said it months ago, but streaming is where the next round of realignment and media contracts will be heading, but it’s not there yet, and a second rate conference like the Pac 10 was foolish in ever thinking they would be the trailblazers. It didn’t work with their efforts to own their network and it didn’t work with the streamers.
This right here. If it was the SEC or B1G that went with a big portion of their inventory on a streaming service then it would've worked. It works good enough for Peacock to put 1 ND game per season exclusively on Peacock, but that's always one of their least attractive games. It works good enough for the MLS, which seems to have a decent following. But for a conference that is already off the national radar and where fan passion is lacking, no way.