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Brooks: CU Hires Former NBA Executive As New CMO

Discussion in 'CU Buffs Newsroom' started by RSSBot, Jun 25, 2012.

  1. RSSBot

    RSSBot News Junkie

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    Category: Athletics

    On frequent skiing trips, Matt Biggers pensively targeted a life in Colorado. But his crystal ball couldn't tell him whether it would come in a career move or in a move toward retirement.

    Originally posted by CUBuffs.com
    Click here to view the article.
     
  2. Buffnik

    Buffnik Real name isn't Nik Club Member Junta Member

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    This is a big deal. Needed so badly. Hoping to see marketing of CU for once. And the ticket office was in desperate need for direct management by an executive.

    :thumbsup:
     
  3. Pale Ale

    Pale Ale Well-Known Member

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    Good read. Sounds like a solid hire.
     
  4. Creebuzz

    Creebuzz Club Member Club Member

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    This looks like a very good hire. In a way, Biggers looks to have made a lateral move to CU, based on a desire for a certain lfestyle. He's an Appalachian State grad, so he'll probably fit in well in Boulder.
     
  5. dio

    dio Admin Club Member Junta Member

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    Very excited by this hire
     
  6. sackman

    sackman Club Member Club Member

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    So long as he's not trying to market this like the NBA.
     
  7. Buffnik

    Buffnik Real name isn't Nik Club Member Junta Member

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    Best marketed league in the world. I hope he takes an NBA approach.
     
  8. Buffs@5345'

    Buffs@5345' Club Member Club Member

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    How can this be anything but positive? This is a hire from within the sports world - who seems to have at least had a level of success while working for a disaster of a franchise, in a city that outside the post Katrina bump has been lukewarm in its support of professional sports at best.
     
  9. BuffClass90

    BuffClass90 Banned BANNED

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    Looks like a good hire. Bohn is on a roll...
     
  10. sackman

    sackman Club Member Club Member

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    You'll have to explain this to me. From what I can gather, the NBA is marketed by putting their 4-5 marquee players faces on everything imaginable. What makes the NBA the best marketed league in the world?
     
  11. Buffnik

    Buffnik Real name isn't Nik Club Member Junta Member

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    Do you, who don't follow the NBA or enjoy watching games, know who those 4 or 5 guys are and what the look like?

    Now, a star focus to marketing doesn't fit a college athletic department as well because players are only stars for a year or two. But the tactics are the same whether you're focusing on a player, a team, a history, a coach or whatever it is. That's my point. NBA does an exceptional job of managing the brand. Despite the players not being very easy to relate to, they nail it. They're far ahead of every other pro league with social media, for example. They are far ahead in carrying the brand to the world. The NBA gets it. The only pro sport that's even close in the marketing department is NASCAR.
     
  12. Quattro

    Quattro Banned BANNED Club Member

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    Anyone know if this will expand into merchandising? CU doesn't have good merchandise compared to other schools and we really need to improve that as our brand expands.
     
  13. sackman

    sackman Club Member Club Member

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    I know Labron James and Kobe Bryant. Otherwise, I couldn't tell one player from another in the NBA. Their marketing does little for me, frankly.
     
  14. buffgal

    buffgal Club Member Club Member

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    CU has had terrible marketing for as long as I can remember--1975. I hope this hire will help them get some promotions together and put more butts in the seats.
     
  15. Buffellow85

    Buffellow85 Well-Known Member

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    Yup. Printing pizza offers from Old Chicago on the back of season tickets was about as creative as promotions got.
     
  16. CVilleBuff

    CVilleBuff Club Member Club Member

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    Anything to continue to keep selling more seats, improving marketing in CO and beyond, leading to more $$$ for upgrades across the board is fine by me. The fact our fanbase in football has weathered the storm and continued to show up -even improve numbers- is huge and says wonders. The potential is there for some massive growth once we breakout and start making bowl games and competing for division titles and conference championships.
     
  17. Clean Undies

    Clean Undies Flagship of the 12-Pac Club Member

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    Things I'll be watching with interest following this hire:

    Will CU's relation with the Denver-Boulder media outlets improve? The Buffs get table scraps from the Broncos in Denver, except for when stories run that highlight petty crime perpetrated by "ex-Buffs". I would like to see the CU brand be stronger amongst high school kids and large donors.

    What changes will we see with new media? And what changes will there be to CU's net presence in the Pac12 network era? Will CUBUFFS.com get an overhaul? It would be nice to see an evolution towards web and apps design that favors hand held mobile devices and a continued focus on video content.

    The role that radio broadcasters play in the web experience should expand so that fans can get pregame and post game analysis, plus have an option to hear the voice of the CU buffaloes instead of some annoying dummy in the broadcast booth. Wireless coverage in the arenas and stadium must improve to minimize dropped calls and limited internet connectivity. Anyone who wants to stream an audio feed, a chatroom, the media guide or game stats have that option.

    What type of relationship does CU want to foster with sites like CUATTHEGAME, RalphieReport, Scout, Rivals, ESPN, Allbuffs, Buffbackers, Netbuffs and Facebook? Are these communities a welcome platform that can be leveraged, or are they to be discouraged, controlled, and outside the CUAD fortress walls?

    How will gameday be impacted? Will the issues of parking assignment, tailgating and entry to to stadium improve in Boulder and at the Rocky Mountain Beatdown? I want to hear fewer stories about long lines to get past Argus security checkpoints and mixed messages involving the enforcement of alcohol policy at tailgates that borders on police harassment. Ticket renewals and parking assignments should be seemless and not involve clumbsy messaging and misfires. The marketing and gameday experience at Denver needs a major overhaul on issues of ticket assignments, tailgating and basic fan experience.

    Will gameday at alumni functions throughout the country improve at away games and at watch parties? Its nice to be able to share a piece of Boulder with fellow Buffs who happen to be in California, Texas, Illinois, DC, and anywhere else Buffs fans gather to mix with fellow alumni and cheer on the school.

    Merchandising should expand. Liscenced apparal need not be limited to a modest selection of golf shirts, t-shirts, hats, hoodies, and a few novelty items.
     
  18. Highlander

    Highlander Club Member Club Member

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    I don't know anything about the guy (it doesn't sound like anyone else does either). One question: this is a net new position, right? If yes, this is a fantastic sign of things changing in Boulder for the better - now he needs to deliver.
     
  19. sackman

    sackman Club Member Club Member

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    You hit on something that I think is really important. With Buffvision, we have the ability to self-broadcast every game to anybody who is inside the stadium/arena. If they do this right, we'll all be able to instantly pull up a replay on our mobile device. That is powerful stuff, and it's a direction we need to be going.
     
  20. Buffnik

    Buffnik Real name isn't Nik Club Member Junta Member

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    I'd just like to be able to receive a text in a timely manner when someone tells me they've got booze to share.
     

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