For instance, in politics they have the "equal time" rule. If a network interviews a candidate, they have to give the other candidate equal time. There is a reason for that. Of course, in college athletics, that is impossible and there are no rules. I can only hope CU gets back to that level. But the NCAA big time programs have certainly learned how to market themselves and get themselves on the big stage. It was a totally different world in the '80s and '90s during our heyday.