It seems with some simple math it is clear that getting rid of Embree should be much cheaper than keeping him, with an ROI (depending on who they hire and for how much) within a year or so. For example, Folsom Field has a capacity of 53, 613. Let's say they keep Embree and the average paid attendance is around 35,000 next year. What is the average ticket price? On top of that what if say only half of the boxes get renewed if Embree stays on? The alternative could be hiring a proven coach, say a Tedford just for argument sake. We'd probably get an average of 45,000-50,000 in attendance and most if not all the boxes renewed. So 10,000 extra tix sold per game (6 home games next year) plus double the box seat sales, add in a reasonable amount of concession profit (not just sales b/c there are cost of goods sold there). Trying to stay conservative-10,000 more tickets times an average price of $20 would be $200,000. Say $5 profit on average from sales on site that is an extra $50,000 per game. Haven't counted in boxes b/c I don't know their pricing structure. 6 games increased revenue is already $1.5m w/o factoring in box seats OR merchandise sales at the Buffs store or alumni donations.... Seems like a no brainer. Hard to argue it isn't given that Cal just did the math on their deal and even making a $7m payout to Tedford it was still worth it for them.