In short, the solution was to do what everybody not named Phil or Bruce expected, fire Hawk, start over. That ship has sailed and now they have no choice but to ride out the storm. If they had any sense, they would have given a 5% discount on the season tickets if renewed before April 1, 2010. They would have had some kind of promotions other than a one in 20,000 chance to win a Buff jersey to renew. They really haven't given anybody an incentive to stay the course. It's the same old same old, "Hey, you guys aren't loyal if you don't keep buying tickets, even though we haven't listened to the massses". I truly believe these guys have little business sense. People who work in the public sector can begin to get those blinders that make them think the revenue will always be there, no matter what.
well put man, standing pat and calling people names certainly isn't a good option, what you describe above would have been a solid start.