Think in terms of a bar instead. You start with Kate Beckinsale at 10:00, maybe yes, maybe no. But that is where you start. Then you work you way down from there. Maybe yes, maybe no. At 2:00 you’re stuck with Kathy Bates.Just like cold calling in sales
This is not rocket science, however the FHCMM regime believed in Kathy Bates at 10:00 and then you knew you were getting something.