No Fun League' http://collegefootball.rivals.com/content.asp?CID=831113 The biggest change will be a new 40-second play clock, which will have a major change on how the game looks and flows. The goal is two-fold: 1. To speed up games 2. To develop consistency as to how soon the ball is ready to be put in play after a play. "It will help from stadium to stadium," says Illinois coach Ron Zook. "And you better be ready to run plays. No doubt, offenses that play at a quicker pace will have an advantage." As a point of contrast, the old 25-second play clock started when an official gave the "ready" signal after the ball was spotted. Now, the play clock will be set at 40 seconds after the ball is dead and started immediately.