ACC just sealed a 12-year, $1.86 billion deal with ESPN. It includes broadcast rights for football and basketball and averages out to $155 million/season. Pac 10 will not in all likelihood equal the ACC's per-year revenue figure. Why? ACC footprint covers more TV households, and ACC bball is worth more than Pac 10 bball. From Pac 10's perspective, some good news is that ACC more than doubled its existing contract (from $67 million annually). Plus, Fox entered bidding war, which promised a game of the week on Fox (the network channel) plus more games on Fox Sports and FX. Moreover, ESPN didn't get NCAA tourney rights, which means it has $$$ to burn. Currently, the Pac 10's TV deal with Fox is worth $43 million annually. Compare to #s below: Pac-10 current deal: $43 million annually. ACC old deal: $67 million annually. ACC new deal: $155 million annually (football and basketball). Big 12 current deal: $73 million annually. Big Ten current deal: $165 million annually. SEC current deal: $205 million annually. It appears Larry Scott at Pac 10 will be able to corral in excess of $100 million annually. This is a huge jump, but Pac 10's current TV deal is artificially low. IN SUM -- If TV rights $ is out there, in my humble opinion, likelihood of Pac 10 expanion goes down.