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Pac-12 discusses 'small package' of games with The CW as it competes with major leagues for TV dollars
The difficulties faced the Pac-12 are multiple as the conference seeks a new media rights agreement
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"If you're the Pac-12, and you're looking at Oregon State-Washington State the first week of November that would do 650,000-800,000 viewers on FS1, say hello to 250,000-500,000 [viewers] on a streamer," Crakes said. "I don't care who that streamer is. That's the math of it. The Pac-12 has got a problem on its hands."
Crakes also believes the Pac-12 will eventually do a deal with ESPN or another established linear partner. He doesn't see much value in the Big 12 expanding with Pac-12 teams at present. If that sounds confusing, it should be. It all folds in with the Pac-12 deal taking this long.