Boulder Chamber Of Commerce probably has soft numbers that hit the million-dollar mark. I suspect 'hard dollar' values would be less than half that, but $250,000? $500,000? I was reading that Norman and OK-City project that $10-15 million are brought into locals during the Sooners' games. I usually halve those numbers automatically and start degrading them on specifics after that. How much does Folsom claim is their average dollar-take for each person in a seat (excluding tix price alone)? $50 is pretty small. $100 is likely the better average. While we're talking about coaching buy-outs and "it's too expensive", do some rough guesses and look what game-day revenue generations are like. $3 million gets absorbed pretty quickly.