Link to full text: http://www.buffzone.com/buffzonetop...yle-ringo-cu-misses-chance-make-bigger-splash Crux of the article: I think Ringo has a really solid point in this piece, what was the driver for doign this on the second day of the draft when speculations 1-14 would be on the Donkies and the 15 would be on where the CSU kids would go? It was nice to co-inside it with the student field day, was the focus on doing this for the students? if so then i suppose it matters less, but if the focus was to make a splash in Mid-may on a Thursday which is typically your largest splash day for media. He hits on the social media side of this and it was on social media a HUGE spalsh for those of us covering it, this was a bigger deal in social by an order of magnitude than Skiing's Naty. Across our facebook page we saw: 45,000 people reached 1250 Likes 75 new page followers Which was roughly double what our posts on the skiing national championship got and our coverage on the Uni's can probably be milked for another week. That is a great result for a May even for the buffs, but how many more people could they have hit if it was structurally timed better? My gut is in social you are probably looking at a 15% lift for allbuffs who covered this really well (rep Jens please) and a huge chance to drive engagement that was missed in not having the guys from TRR more up to speed, they covered off only barely on this after the fact and their numbers are usually at least 40% of ours as well as potential lift from Rumblin, CU at the game, and getting the images to Adam to post on his sites. total potential social upside here was probably 25-35%. In the core media they completely missed the boat, as noted by Ringo only his paper and Yahoo covered off on this, given the timing of the draft a few weeks later and they could have had at least the post in on this as well and probably gotten the main sports sites besides yahoo to cover it, Live on pac-12 nets also would have been a good move. Given the relative success of this event to anything like it in the past I have to give RG credit for the execution and for having something that drove more traffic to us than any event since signing day and gave us fall football like traffic levels on a Friday in May - but I also can't help but feel like Ringo it could have been more. What else could they have done to improve this?