I found something that made me reflect on something Larry Scott's big plan is attempting for Pac12 schools. This math geek website has some interesting college sports analysis (although it kind of leaves you wanting more charts and numbers, ironically.) This article specifically addresses the expenses and revenues of each sport with data averaged out for 135 schools between 2003-2009. along with women's sports (not pictured.) http://matlabgeeks.com/sports-analys...der-and-sport/ It shows the only two profitable sports are football (by far) and basketball. With his big push for Olympic sports exposure on the new network, he obviously aims to bring them out of the red, which I don't feel like should be a great challenge since the expenses are currently so low. Skiing, (add snowboarding?,) swimming, and volleyball each jump out as potential big winners in this. I think it is up for debate but soccer, golf, tennis, baseball, lacrosse and track could certainly have a boost in interested and revenue with more exposure. It is all about creating hype, so I suppose we'll see if that actually materializes. My question is do you think this is at all possible and which sports could pull it off? What is the smartest thing Bohn could do to set CU up?