Just tweeted by Wilner: Jon Wilner @wilnerhotline Reply Retweet Favorite · Open Source: Pac12 Network will charge 90 cent/sub, give or take a nickel. That's close to B1G in-market rate. If that number is accurate, it works out to $432 million in annual gross revenue before they even factor in advertising revenue given the estimate of roughly 40 million subscribers I've seen quoted for launch. That's based on the cable partners they have already lined up. Of course you have to deduct plenty for operating costs and whatever sweetheart deal they worked out with the cable partners to get them on board so early. However it also doesn't factor in any other cable or satellite provider agreements which would essentially be gravy since the costs are covered by the existing partners.