This. Is. Brilliant. It addresses several issues concurrently - one, it helps fill the student section. If the student section has 10,000 seats and you sell 15,000 tickets, you can bet people will be showing up a lot earlier to the games. I don't know what the exact numbers are, but I would certainly expect that they're selling more tickets than they have actual room for. I really don't have a problem with that. Jam them in there. It's fun that way. It also keeps recent alumni attached to the school. It's easy to keep going to the games now. Now, we'll continue to see buff girl (for example) at the games, even though she's graduated. Lastly, and possibly most importantly, it creates a bridge between being a student and being a booster. Eight years is long enough to establish a career and start making some money. By the time the deal expires, most of those kids will have enough money to afford regular tickets. This will fill the other sections of the stadium. It begins to feed into a much more exciting game-day experience. Another thing they could do, and possibly are doing and I just don't know about it, is to open up student tickets and recent alumni tickets to students at CU-Denver. I think UCCS has it's own athletic department, so that probably wouldn't make sense to open it up to them.