Sacky,
I don't know if you have talked to the player or his family, or if you are just wondering about the status as you know him. Sometimes a player IS getting attention from schools and coaches, but not recruiting forums, and that's okay. If Tad is really interested, he will see NO benefit to promote this kid to anyone else, and may not want him to become high profile. If he is NOT in contact with any schools, there are things a player/his adult supporters can do, and should do.
(Disclaimer -- you know this kid, so you have more flexibility to speak with him. If you did not have an existing relationship, it would be one of those dangerous areas for potential NCAA violations if a college fan is making contact. I'd actually urge you to delete the third sentence here, because I'm a worry-wort, but ... up to you.)
Off the top of my head - advice for any player in the primary sports:
1. make sure he has created recruiting profiles for all the major sites: Rivals, Scout, ESPN, 247, Hudl, etc. There is a place on each site where a player can submit a form. You have to dig for it, sometimes, but it's there. In most cases, they want this submitted when the kid is a junior or before, so NOW is the time. Some sites don't bother with senior submissions.
2. The player should go to each and every college site where he (or she) wants to be considered and file the prospective player questionaire on the athletic site for that team. Again, could have a slightly different name, but somewhere "information for potential recruits" is THERE. On CU's football site, it's under "more" and looks like this:
questionaire.
Okay, I couldn't find one for basketball, so plan B. Attend the
school's camp(s) for your sport, so the coaches see you and get to know you.
And Plan C, in conjuction with Plan B, for basketball: send an inquiry letter/email to the coach in charge of recruiting. In CU's case, Sean Kearney. Short and sweet, expressing interest. If the player is local, or making a college visit in the area, ask if there is an opportunity to stop by the office, tour facilities and meet staff on such and such a date. This puts a player on the school's radar, if not already there. IMPORTANT: be sure you let the athletic staff know you are coming to visit. The player can send a note and follow up with a call, but remember there are guidelines about recruit contact. The recruit can call as often as he/she wants to call, but the college can't always return the call during certain times. So put the info in a letter/email and follow up with a call.
3. If the player does anything of interest - attending a camp, setting a record, getting an offer, visiting a college unofficially, working with younger kids in his/her sport, etc. send a note to area newspapers, both the big dailies and the local interest papers. If I were a player in Boulder County, that means the Camera, the Post, the Longmont Gazette, etc. Self-promotion --- those stories don't appear miraculously, someone tells the paper what is happening. Sure, not every tidbit gets reported, but if someone isn't feeding the stories, you'll get zero coverage.
4. Duplicate those tidbits with the Rivals and Scout reporters/publishers for the home state site, AND any states/colleges where the player has an interest. If the player secretly wants to go to Notre Dame, then be sure he takes a summer tour there and sends a note to the publisher of the Rivals Notre Dame site saying so.
5. Post videos on youtube of game highlights. They can be a mix of long and short clips, all on his own "Channel." Be sure the title states his year in school and where he is from, the name of the high school. Let Rivals and Scout know these videos are available to view, too.
There's a million more things to do to increase a player's profile - let me know if you want to know more. I know football recruiting better than basketball, but much of it crosses over in terms of what the player can do himself.