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DiStefano Lets A Donor Know Where He Stands

Skidmark said:
True dat. If the athletic department were run like a business, the players would be getting paid a salary. The labor agreement should be renegotiated.

The chancellor responsible for the athletic department is too business like in his concern over the impact of a $50 million contribution to help underwrite a $250M capital campaign that is needed to fund a real estate investment to improve the quality of the product and labor inputs that is being demanded and consumed by ticket buying fans that seek value for their money.
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If he's a bad businessperson.

A good one might think about how the single biggest outreach to fans, donors, professor candidates and prospective students is the marketing power of the football program. For all of the benefits this project conveys and how cheap financing is right now, it's basically an annual payment for the next 30 years that drives better performance throughout the CU system for the next 50 years. Frankly, that $250 million amortized over a long timeline is the cheapest marketing investment with the highest ROI that CU will ever make.

A good person would understand this, because he/she would also understand long-term value of customers and word-of-mouth advertising when you create passionate fans of your product.
 
is this the new ad campaign to raise the $50MM? Kissing booth didn't quite deliver enough in the feasibility study?[/QUOTE]


If he can raise 50M doing that, then better him than any of us
 
Buffnik said:
If he's a bad businessperson.

A good one might think about how the single biggest outreach to fans, donors, professor candidates and prospective students is the marketing power of the football program. For all of the benefits this project conveys and how cheap financing is right now, it's basically an annual payment for the next 30 years that drives better performance throughout the CU system for the next 50 years. Frankly, that $250 million amortized over a long timeline is the cheapest marketing investment with the highest ROI that CU will ever make.

A good person would understand this, because he/she would also understand long-term value of customers and word-of-mouth advertising when you create passionate fans of your product.
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The high performing organization seeks a net promoter score that calculates the number of consumers who are extremely satisfied or very satisfied (8 - 10) versus those who are neutral to extremely dissatisfied (1-5). The basic premise is that people scoring 8-10 will be likely to promote your brand amongst their friends and family, which leads to more and more sales. Those ranking your product from 1-5 are likely to bad mouth your brand and discourage others from buying your products. People rating your brand 6-7 are not likely to promote your brand nor turn people away.

Keeping clients extremely satisfied is good business because it accelerates the rate in which new clients are added, while saving the company money associated with aggressive marketing. The happiest clients are referring sales for you and bringing you new revenue. Happy customers are pre-selling and marketing for you.

An upset customer has a high risk of leaving you, drives other potential customers away, and drives opportunities to your competitors.

In marketing terms, developing a new relationship with someone is approximately one third as costly as winning back a disgruntled customer. Once somebody is angry enough to severe a relationship with you, it is costly to win that customer back. It is essential that an enterprise does everything they can to exceed their customer's expectations.

Not meeting customer expectations is bad for business because of the risk of loosing the customer and the indirect loss of that customer not drumming up business on your behalf.

When you lose your loyal customer base, you have a much harder time getting back to where you started.
 
Skidmark said:
The high performing organization seeks a net promoter score that calculates the number of consumers who are extremely satisfied or very satisfied (8 - 10) versus those who are neutral to extremely dissatisfied (1-5). The basic premise is that people scoring 8-10 will be likely to promote your brand amongst their friends and family, which leads to more and more sales. Those ranking your product from 1-5 are likely to bad mouth your brand and discourage others from buying your products. People rating your brand 6-7 are not likely to promote your brand nor turn people away.

Keeping clients extremely satisfied is good business because it accelerates the rate in which new clients are added, while saving the company money associated with aggressive marketing. The happiest clients are referring sales for you and bringing you new revenue. Happy customers are pre-selling and marketing for you.

An upset customer has a high risk of leaving you, drives other potential customers away, and drives opportunities to your competitors.

In marketing terms, developing a new relationship with someone is approximately one third as costly as winning back a disgruntled customer. Once somebody is angry enough to severe a relationship with you, it is costly to win that customer back. It is essential that an enterprise does everything they can to exceed their customer's expectations.

Not meeting customer expectations is bad for business because of the risk of loosing the customer and the indirect loss of that customer not drumming up business on your behalf.

When you lose your loyal customer base, you have a much harder time getting back to where you started.
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:lol:
 
And I didn't think the game could've turned out any worse...

We need a new everything. Team, Coaching staff, AD, Administration..
 
I read somewhere a while back that you need 13 people with good experiences to overcome 1 with a bad experience. Should we really have Di walking around talking about CU? That's a lot to make up for!
 
Just got a second notice from the University asking me to call in and verify my alumni information. Don't want to call in doe to fear that some poor student volunteer will begin to ask me for money and I will explode.
 
HotRack said:
Just got a second notice from the University asking me to call in and verify my alumni information. Don't want to call in doe to fear that some poor student volunteer will begin to ask me for money and I will explode.
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You will get a contractor at a call center in Dallas, TX.

Upon providing your information, you will be given an opportunity to buy the alumni directory.

The jumbo offer includes some historical archieve piece, some CU apparel, and vouchers for plane flights in the lower 48.

some proceeds go to the alumni association.
 
Last edited by a moderator:
Thanks for the info, Skiddy. At this point, those ****s should be giving out free **** instead of offering incentives for cash. And that goes for the Alumni Association too - whom I generally have no beef with.

(apologies to grammar police for ending a sentence with a preposition)
 
HotRack said:
Thanks for the info, Skiddy. At this point, those ****s should be giving out free **** instead of offering incentives for cash. And that goes for the Alumni Association too - whom I generally have no beef with.

(apologies to grammar police for ending a sentence with a preposition)
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If you buy the directory, you could solicit all the alumni for donations to build athletic facilities.

That should shut up any critic in the "blame the fans" group.
 
The stream cut out a little bit but he made a joke about they day Wineland won his Nobel Prize, someone in NY wanted to talk about the football team
 
sliderNcider said:
The stream cut out a little bit but he made a joke about they day Wineland won his Nobel Prize, someone in NY wanted to talk about the football team
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This joke just shows you how much he doesn't get it. The joke only works if you presume that Nobel Prizes are much more important than the football team.

That's probably true, BUT higher education is going to face a crisis over the next few decades due to the growth of for-profit institutions taking the "undergrad" types of students and turning them into profit, whereas Universities will have to fight more and more for these types of students. Those types of students will not, in all likelihood, come in contact with the University via any press release about Nobel prizes, but they WILL see the football team on a much more regular basis. Additionally, when making a choice on school attendance, those students are going to care far less about stuff that doesn't impact their experience (Nobel Prizes won by faculty) than stuff that does (the football team).
 
Oh boy.

"We will complete a feasibility study by the end of the year to determine if we will go forward (with facilities upgrades)."
 
Every day that this POS is in power is another day that CU's athletic department slips further and further into the abyss
 
Lmao at him continually bringing up 4/20 and the Party Rankings. He is so glad that one student he knows chose CU because we stopped 4/20
 
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