Scout.com will become part of CBS Sports Digital’s portfolio of properties, which include CBSSports.com, the CBS Sports apps for mobile and connected-TV devices, 247Sports, MaxPreps, CBS Sports fantasy games, and SportsLine. According to CBS, Scout will focus on sports teams and recruiting coverage, complementing 247Sports’ network of college and pro team sites and its subscription recruiting information services.
“We are very pleased to bring Scout Media into the CBS Sports Digital family and add their portfolio of team coverage to our premium, team-focused content offerings driven by 247Sports,” Jeffrey Gerttula, senior VP and GM of CBS Sports Digital, said in a statement. “This acquisition will fit perfectly into our goal to provide engaging content, from the national to the team level, for sports fans, and will enable us to deliver more value to individual team fanbases across all screens and devices, as well as create exciting cross-platform advertising opportunities.”
http://variety.com/2017/digital/news/cbs-bankrupt-scout-media-acquisition-1201975820/
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Sounds like CBS plans to keep Scout independent from 247 instead of merging them. At least for now. They're saying part of a "portfolio" and pitching "cross-platform advertising". I'm not sure this is viable long-term, but they would probably need a couple years to work out software, content migration and publisher contracts if they wanted to merge Scout with 247, I'd think. I question whether there's really room for 3 premium services + ESPN's quasi-premium service in the market. Is there really enough subscription money to go around while employing all those analysts & publishers?
“We are very pleased to bring Scout Media into the CBS Sports Digital family and add their portfolio of team coverage to our premium, team-focused content offerings driven by 247Sports,” Jeffrey Gerttula, senior VP and GM of CBS Sports Digital, said in a statement. “This acquisition will fit perfectly into our goal to provide engaging content, from the national to the team level, for sports fans, and will enable us to deliver more value to individual team fanbases across all screens and devices, as well as create exciting cross-platform advertising opportunities.”
http://variety.com/2017/digital/news/cbs-bankrupt-scout-media-acquisition-1201975820/
*************************************
Sounds like CBS plans to keep Scout independent from 247 instead of merging them. At least for now. They're saying part of a "portfolio" and pitching "cross-platform advertising". I'm not sure this is viable long-term, but they would probably need a couple years to work out software, content migration and publisher contracts if they wanted to merge Scout with 247, I'd think. I question whether there's really room for 3 premium services + ESPN's quasi-premium service in the market. Is there really enough subscription money to go around while employing all those analysts & publishers?