Yeah, I was going to post the same thing. This, motivating the donor base, is a huge part of an AD’s job.
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5430 Foundation
- Thread starter Del
- Start date
Who is delivering the Pepsi?
Fogo
Well-Known Member
So I'll be that guy. I just got a small commission check for about $500. As much as I want the Buffs to succeed, I just signed it over to my local food bank. Real people are struggling to make ends meet, and I'll be damned if I'm giving it so a bunch of young football players can drive a new pickup truck. If people with excess cash to spend want to use it that way, then good for the Buffs, but I can't see it.
What’s the point of posting this lol. Congrats though
Fogo
Well-Known Member
If you don't get it, you don't. I'll type slower next time.
It's always a personal choice.
While indirect compared to a food bank donation, we have seen that successful CU football is having an economic impact on the community which will easily eclipse $100M in growth over last year. That means jobs, tax revenue, and opportunities. So I consider a donation to a CU football collective as much more in the bigger picture than making it so that young football players can drive a new pickup truck.
The post was understood and your position is commendable. This is a Colorado Football forum, however, not a general charity discussion. There’s simply no need to come in here and share these thoughts, in what feels like a way to voice your displeasure about the NIL reality in CFB and potentially present some kind of moral authority to the rest of us who have/will donate
I think @Fogo is raising a valid topic. I acknowledge @The Alabaster Yak 's take -- sure there's no 'need' to post that, but it's a relevant tangent. Dude acknowledged his take wouldn't be popular on this forum
No. Go voice your displeasure in the general NIL thread. This is specific to the first legitimate collective CU has and is part of getting CU back to a level of competitiveness we have been begging for for 20 years. It’s a valid point but needs to be discussed elsewhere, especially when this thread is the 4th link in a “5430 Foundation” Google search.
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Are you judging people that choose to spend their money differently than you?
This is not how Rick works. This is how Mike Bohn used to work. Results for either path have been mixed.
It's obviously not either/or, but with Coach Prime there's much more opportunity to engage the smaller donors, imo. The audience is so large, you only need a small percentage of them to donate to make a big impact. It's as much about leveraging the moment as it is creating a long term strategy.
Do you have any insight on the current state of the donor base?
Yes - CU took more direct money to the AD this year than ever before, by leaps and bounds. Old donors are coming back, new donors are coming in, people are upping their contributions. Both total donors and average donation per person are up. They took more than enough money to cover the entirety of Prime's contract.
Any thoughts on this collective and the current state of CU NIL?
We re behind others, but thats partially because our brand is so damaged.
Rick is good at big donors and direct money - he should focus there. Having the NIL collective outside of CU like this is probably for the best, our athletic dept is still pretty old-school. We are making progress, but this is under-marketed and under-pushed right now, some of that, though is who knows if this will even be allowed next year?
To me, the big question is from an investment in CU standpoint where is the money best put? 5430? Direct to AD? On Tickets? Do you split it evenly? Should we heavy up in one place? These questions are valid and i don't think anyone has a right answer at the moment.
Maybe I'm not sure how this NIL thing works, but how does Bear Williams just 'get' $500,000 from the USC collective?
I thought the idea was that it was a good and take thing, you got money for doing something for someone, like an advertising deal or people buying your jerseys. Or are we just handing dudes bags and saying yeah, we'll stick your head on a billboard somewhere?
I thought the idea was that it was a good and take thing, you got money for doing something for someone, like an advertising deal or people buying your jerseys. Or are we just handing dudes bags and saying yeah, we'll stick your head on a billboard somewhere?
Yes. The idea is for an exchange of money for some kind of appearance, advertisement or service the athlete is supposed to provide. The problem is, this could literally be anything. Bear Alexander could sign a bunch of footballs that ultimately get donated to a charity and they can point to that and say he was paid $500k for it. Or what the 5430 foundation is doing is paying athletes a sum of money and in return they go do some appearances/work at a charity.
Del
Well-Known Member
We have to get the best players on the field to win and be dominant and this is the most direct way to do this. Season tickets are sold out and merch is up 900% and sounds like general donations to athletics are too, so we’ve done our part there. All that will help fund new coaching contracts and remaining facility/folsom upgrades. All that is good but in this new era with NIL with recruits its about what can you do for me and my family $$. If we want to run with the big dogs we have to do what the big dogs do. Otherwise don’t complain if we lose out on recruits and current/future coaches. We’ve got the Lambo sitting in the garage with Coach Prime, and Champion Center… we just have to fill it with super unleaded.
Big donors should be the focus and the immediate target. That's what can have the most impact the fastest.
However, the market trends and what's normal (and effective) with younger people and middle class budgets is micro transactions. CU should also be pushing hard for monthly donor plans at levels (I.e., $10, $25, $50, $100 or choose an amount) which appear as a monthly credit card charge. If they could find 50,000 people at an average of $20 per month, that's a million bucks a month ($12M per year) in NIL Collective funding. You can't neglect that.
However, the market trends and what's normal (and effective) with younger people and middle class budgets is micro transactions. CU should also be pushing hard for monthly donor plans at levels (I.e., $10, $25, $50, $100 or choose an amount) which appear as a monthly credit card charge. If they could find 50,000 people at an average of $20 per month, that's a million bucks a month ($12M per year) in NIL Collective funding. You can't neglect that.
I was wondering the same thing. A few of these guys make way more playing college football than my wife’s and my combined income.
If 1,000 donors donated $100 each, there are single donors that could donate 10 times that and do it easily.
I think what needs to happen is that, after funding the immediate NIL needs, the excess should be invested and grown similar to an endowment. The eventual goal should be that the collective is self generating funds on top of continued donations.
A year or so ago, Ryan Day said he estimated that Ohio State needed around $12m/year to be competitive in the NIL game. I'm thinking that number continues to rise, but if you're talking about a true grass roots effort of small donors being able to account for $10-$12m/year, and then the bigger donors with larger, annual contributions, CU should be able to compete in the space pretty quickly.
Well Off Media has 400k+ subscribers. If you can only reach 1000 of them, something went really wrong. And again, it's not an either/or, but the more engaged your small donors are, I think it filters up in building large donor confidence too, since they're not being asked to carry the load alone.
This! I'm not sure why it's becoming an either/or. RG's focus obviously needs to be on large donors and individual meetings, but you've got a football staff revolutionizing the use of social media in college sports. Use that to get the message to the 400k people and make a push to your graduating class to get them to commit to those small monthly transactions. Not only does it increase revenue but it helps people feel like they're a part of something.
Just in case you weren't aware. A lot of these kids come from under served communities, grew up poor and worked hard to get where they're at.